The colour of the earth. A rich, dark, peat brown, evoking leather, wood and even chocolate. We always find ourselves drawn to this colour; its depth has a graphic quality like black, but with a warmer, more natural feel. We even fantasise about opening a shop where all the products are brown!
A bold and cheerful orange. This colour works well in typographical elements and paper products, but also when used for shiny enameled surfaces. A striking highlight, evoking building paraphernalia and warning signs. And for us a Penguin will always be, not black and white, but orange!
Deep and dark, black gives objects a sculptural quality, as it defines their shape. We often choose black products for LABOUR AND WAIT; the density of the colour can create a dramatic effect. The bold, graphic combination of black with white always has impact.
Now that our 2015 Calendar is sold out, we will be sharing each monthly image on our blog throughout the year.
Our calendar this year takes the form of an imaginary chart showing twelve of our favourite colours. We find that we are naturally drawn to certain shades, often those which resonate by reminding us of some particular object. These colours reoccur in many of the products which we select for the shop. We have an aversion to all things ‘pretty’, preferring solid, durable tones. We asked ourselves: ‘What would a LABOUR AND WAIT colour chart look like? What would we name the colours…?’
Until then, here are some behind the scenes images taken during our shoot.